Breast Cancer Awareness Month is an international health campaign that’s held every October. The month aims to promote screening and reduce the risk of the disease, which affects 2.3 million women worldwide. Known best for its pink theme color, the month features a number of campaigns and programs designed to:

• support people diagnosed with breast cancer, including those with metastatic breast cancer

• educate people about breast cancer risk factors

• encourage women to go for regular breast cancer screening starting at age 40 or earlier, depending on personal breast cancer risk

• raise money for breast cancer research